Google uses a complex algorithm to determine the ranking of websites in its search results. While the exact details of the algorithm are proprietary, there are certain factors that are widely known to influence rankings. Here are five things that Google looks for when ranking a business website:

Relevant and High-Quality Content

Google values content that is relevant to a user’s search (or search intent), informative, and high-quality. Ensure that your website provides valuable information to users, and that the content is well-written, easy to understand, and free of errors.

Keyword Optimization

Use relevant keywords strategically throughout your website, including in titles, headings, meta tags, and within the body of the content. However, avoid keyword stuffing, as Google penalizes websites that try to manipulate rankings by excessively using keywords.

Mobile-Friendly Design

With the increasing use of mobile devices, Google gives preference to websites that are mobile-friendly. Ensure that your website is responsive and provides a good user experience on various screen sizes. Google uses mobile-first indexing, meaning it primarily uses the mobile version of the content for indexing and ranking.

Backlinks from Authority Websites

Backlinks, or links from other websites to yours, are crucial for SEO. Google sees backlinks as a vote of confidence in your content. However, the quality of backlinks matters more than the quantity. Focus on obtaining backlinks from reputable and authoritative websites within your industry.

Page Loading Speed

Google considers page loading speed as a ranking factor. Users are more likely to leave a site that takes too long to load, leading to a poor user experience. Optimize images, leverage browser caching, and use content delivery networks (CDNs) to ensure that your website loads quickly.

Remember, SEO is an ongoing process, and staying updated with the latest algorithm changes and industry best practices is crucial for maintaining and improving your website’s ranking over time.